Marketplace Events, organizers of The National Home Show and the Board of
Directors of Canada Blooms: The Flower and Garden Festival, have signed an agreement that
will see the two powerhouse events take place side by side beginning next year at the
Direct Energy Centre, creating the single largest home and garden experience in North
America.
“The idea for co-locating the events is a natural extension of our audience
interests,” explained Tom Baugh, CEO of Marketplace Events. “Guests attending
The National Home Show love the event but consistently tell us they want to see bigger and
better gardens and floral displays. Guests attending Canada Blooms (virtually all
homeowners) love their garden festival and will be thrilled in seeing its growth in
stature under this new arrangement.”
“Putting these events side-by-side creates a situation where the whole is greater
than the sum of its parts,” said Gerry Ginsberg, General Manager of Canada Blooms.
“We strongly believe this co-location will allow us to achieve a new standard of
excellence and significantly enhance the customer experience for hundreds of thousands of
garden and home enthusiasts throughout Ontario that visit these events each year.”
The agreement to co-locate is not a merger, nor is Marketplace Events purchasing Canada
Blooms. Each event will maintain its own identity and operate separately, expanding into
an impressive footprint of 600,000 square feet – Canada’s largest consumer event
under one roof. Both shows will run for ten days, from March 16 – 25, 2012, at the
Direct Energy Center in Toronto.
Canada Blooms, presented by The Home Depot, will create and expand their feature gardens
and floral displays, but in the larger Hall A of the Direct Energy Centre. The Canada
Blooms “Marketplace” will move into Heritage Court. The National Home Show,
presented by RE/MAX will occupy the remainder of the exhibit space including Halls B, C,
D, North Extension (Hall H) and the Industry Building (Hall G), where the innovative
feature home will continue to be located, as well as the previously unused East Annex
(Hall F). Ricoh Coliseum may also be used in future years as the two events expand.
As a convenience to consumers, a single ticket purchased for either event will allow
attendees to visit Canada Blooms, The National Home Show or both events.
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